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Privacy Policy

Last updated: December 2025

DataTech Innovations Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:

• visit our website at datatechinnovations.co.uk (the "Website"), and
• use our mobile applications, including "Life in the UK 2026 - Videos" (the "Apps").

Please read this Privacy Policy carefully. By using our Website or Apps, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide to Us (Website and Services)

We may collect information that you voluntarily provide when you:

• contact us via email or through our Website
• request information about our services
• subscribe to our newsletter or updates
• engage our consulting or software services

This information may include your name, email address, company name, phone number, and any other details you choose to share.

1.2 Information Collected Automatically on Our Website

When you visit our Website, we may automatically collect certain information, including:

• IP address and browser type
• device information and operating system
• pages visited and time spent on our Website
• referring website addresses

We use this information to operate and improve the Website and to understand how visitors interact with it.

1.3 Information Collected in Our Mobile Apps

When you use our Apps, including Life in the UK 2026 - Videos, we may collect the following categories of information:

a) Device Identifiers

• An anonymised device identifier or subscriber identifier used to manage your subscription and entitlements.
• This identifier is not linked to your name, email address, or other contact details.

b) Purchases and Subscription Status

Through our payment and subscription partners (Apple App Store, Google Play Store, and RevenueCat), we may receive:

• information about in-app purchases and subscriptions (e.g., active/inactive status, product ID, subscription period, renewal and expiry dates)
• anonymised transaction identifiers and receipts used to validate and manage your subscription

We do not receive or store your payment card numbers or full billing details. Payments are processed securely by Apple and Google.

c) Product Interaction and Usage Data

To provide key features and help you track your learning, the Apps may process:

• which chapters, videos, quizzes, and practice tests you have started or completed
• your quiz scores, practice test results, and progress statistics
• your in-app preferences (for example, autoplay or theme settings)

For Life in the UK 2026 - Videos, most of this learning progress data is stored locally on your device and is not transmitted to our servers.

We do not collect precise location, contacts, photos, microphones, or other device sensors in the App.

2. How We Use Your Information

We use the information we collect to:

• respond to your enquiries and provide customer support
• deliver and maintain our consulting services and digital products
• operate, personalise, and improve our Apps, including progress tracking and subscription management
• process and verify in-app purchases and subscriptions
• detect and prevent fraud or unauthorised use
• comply with legal obligations

For Life in the UK 2026 - Videos specifically:

• Device ID and purchase information are used only to validate your subscription and unlock premium content.
• Product interaction and progress data are used to show your learning progress inside the App.

We do not use this data to track you across other companies' apps or websites, and we do not show targeted advertising in the App.

3. Legal Basis for Processing (UK GDPR)

Under UK data protection law, we process your personal data based on the following legal grounds:

• Consent - where you have given explicit consent (for example, to receive marketing emails).
• Contract - where processing is necessary to provide services you request (for example, to deliver a subscription you have purchased).
• Legitimate Interests - where processing is necessary for our legitimate business interests (for example, improving our products and preventing fraud) and your rights do not override those interests.
• Legal Obligation - where we must comply with a legal requirement.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

• Service Providers - with trusted providers that help us operate our business (e.g. hosting providers, analytics tools, customer support tools), under appropriate confidentiality and data protection agreements.
• Subscription and Payment Processors - with Apple App Store, Google Play Store, and RevenueCat to process in-app purchases and manage subscriptions. These providers process payment data and store purchase history in accordance with their own privacy policies.
• Legal Requirements - when required by law, regulation, legal process, or governmental request.
• Business Transfers - in connection with a merger, acquisition, or sale of all or part of our business.
• With Your Consent - where you have explicitly agreed to a specific sharing.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• encryption of data in transit where appropriate
• access controls and authentication
• secure development and operational practices
• staff training on data protection

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, including to meet legal, accounting, or reporting requirements.

• Website enquiry and client data are retained for as long as needed to manage our relationship and comply with legal obligations.
• For mobile Apps, learning progress is stored locally on your device and remains there until you clear the app data or uninstall the App.
• Subscription and purchase records are retained by Apple, Google, and RevenueCat for as long as necessary to manage subscriptions and comply with their legal obligations.

7. Your Rights

Under UK data protection law, you have the following rights:

• Right of Access - request a copy of the personal data we hold about you.
• Right to Rectification - request correction of inaccurate or incomplete data.
• Right to Erasure - request deletion of your personal data in certain circumstances.
• Right to Restrict Processing - request limitation of processing in certain cases.
• Right to Data Portability - request transfer of your data to another organisation.
• Right to Object - object to processing based on our legitimate interests.
• Right to Withdraw Consent - withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details in Section 13.

For data that is stored only on your device (such as in-app progress in Life in the UK 2026 - Videos), you can also delete it by clearing the app data or uninstalling the App.

8. Cookies and Similar Technologies (Website)

Our Website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device.

You can control cookies through your browser settings. Please note that disabling cookies may affect some Website functionality.

9. Third-Party Links

Our Website and Apps may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. International Transfers

If we transfer your personal data outside the UK, we will ensure that appropriate safeguards are in place (such as standard contractual clauses or equivalent protections) in accordance with UK data protection law.

11. Children's Privacy

Our Website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so that we can delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new "Last updated" date. For material changes, we may provide additional notice within our Apps or by other appropriate means.

13. Contact Us

14. Complaints

If you are not satisfied with our response to any privacy-related concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues:

• Website: ico.org.uk
• Telephone: 0303 123 1113